Personal Appearances - The Changing HR Norms |
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» Human Resource and Organization Behavior Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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"Casual dress can have clear advantages, at virtually no cost, for most corporations and industries. Casual dress policies are quickly becoming the rule rather than exception." - Michael R. Losey, President & CEO, Society for Human Resources Management, US, in November 2000. "Continually relaxed dress leads to relaxed manners, relaxed morals and relaxed productivity." - Jeffrey Magee, a psychologist, who surveyed 500 firms in the US, in October 20021. The Dressing Up Dilemma
The EuroDisney incident was not an isolated one. On an average, around 10-20% of the applicants trying for a job at Disney walked out voluntarily after viewing an introductory video detailing these rules.
In some cases, the dress code was considered an extremely important part of the corporate culture, while in others it was not paid any attention at all. The companies where employee appearance mattered a lot trained their employees on business etiquette and mannerisms. New employees were even taught how to behave with customers. They were familiarized with the dress code of the organization, which also included the kind of accessories they could wear. Personal Appearances - The Changing HR Norms - Next Page>>
1] Quoted in India's leading national English
daily, The Times of India, October 13, 2002. |
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